As TikTok’s popularity surges worldwide, Ghanaian content creators like Jackline Mensah, Made In Ghana, Erkuah Official, Ahoufe, and Martina Dwamena (Asantewaa) are finding innovative ways to leverage the platform for income. These TikTokers have gathered millions of followers through their comedy, dance, and relatable skits. Here’s how they—and other Ghanaians—are making money on TikTok:
1. Brand Partnerships and Sponsored Content
Ghanaian TikTokers like Made In Ghana and Jackline Mensah frequently collaborate with brands to promote products or services through sponsored posts. With large, engaged followings, they attract brands looking to reach local audiences, from beauty products to clothing lines. These sponsorships can be lucrative, especially when the TikToker’s personality aligns well with the brand.
2. Live Streaming with Gifts
Asantewaa and Ahoufe, among others, connect with their audiences through TikTok’s live-streaming feature. During these sessions, fans send virtual gifts, which can be converted into earnings. This allows fans to support creators directly, providing them with real-time interactions and an additional income stream.
3. TikTok Creator Fund
Although not yet available to everyone, some top Ghanaian influencers are looking into or planning to join the TikTok Creator Fund once accessible in their region. Creators like Erkuah Official have garnered huge followings with consistently engaging content, positioning themselves well to earn directly from TikTok based on views and engagement.
4. Affiliate Marketing
Many Ghanaian influencers, such as Martina Dwamena (Asantewaa), also use affiliate marketing. By sharing links to beauty, fashion, or even tech products, they earn commissions whenever a follower clicks and makes a purchase. This passive income stream benefits creators who know how to engage audiences and recommend items their followers would love.
5. Selling Merchandise
TikTokers like Ahoufe have built strong personal brands, making them prime candidates to sell merchandise. Some Ghanaian creators design and sell clothing, accessories, or digital products that their fans can buy. TikTok videos showcasing these products help boost sales and make the brand even more memorable.
6. Teaching or Offering Paid Tutorials
Skilled TikTokers, especially dancers and comedians like Made In Ghana, can offer paid tutorials or classes to viewers who want to learn their craft. By showcasing their expertise on TikTok, they attract followers interested in personalized lessons, from dance choreography to comedy timing.
7. Joining Influencer Marketing Platforms
Creators like Jackline Mensah and Asantewaa often join influencer platforms like Upfluence or Fanbytes, where they can connect with international brands for larger-scale campaigns. These platforms help match them with brands for sponsored content, bringing more income and visibility.
Conclusion: Making the Most of TikTok
By leveraging these strategies, Ghanaian TikTokers are not only monetizing their talents but also showcasing Ghana’s vibrant culture and creativity on a global stage. With an impressive fan base and unique content styles, creators like Jackline Mensah, Made In Ghana, Asantewaa, and Ahoufe are setting an inspiring example for how Ghanaians can turn social media into a rewarding career path.
Source: Jamsgh
